About Us
From Everyday Moments to Simply Brit
Simply Brit grew from observing how women choose what to wear from day to day. Mornings often began with a rail full of options, yet the same few pieces were chosen on repeat while others stayed untouched at the back. Over time, more attention went into which dresses, tops and layers actually left the hanger, which ones moved comfortably between work, free time and evenings out, and which rarely felt right for the moment. Simply Brit takes its direction from this pattern, focusing on women’s clothing that earns its place in regular use rather than remaining a good idea that is seldom worn.
How We Think About Women’s Dressing
The idea behind Simply Brit is to support a calm, consistent approach to getting dressed, instead of chasing constant change. The focus is on women’s pieces that can be reached for throughout the week, whether for commuting, meeting friends or spending time at home, rather than styles reserved only for special occasions. We look at how garments sit next to each other on the rail and how they can be combined without crowding every space. The intention is to leave room for familiar combinations that can be returned to often, while still allowing for gradual shifts as life and seasons move on.
How We Shape Our Collections at Simply Brit
When selecting women’s clothing for the site, we consider how a piece is likely to be worn, how it works with layers and footwear many people already own, and how straightforward it is to care for over time. Attention goes to cut, fabric and proportions, as well as the settings a garment can move through in the course of a day. Rather than aiming to cover every possible variation, we keep the range measured and organised, so each addition has a clear role within the wider selection. The aim is a collection that supports steady dressing habits for women, with pieces that can quietly follow the rhythm of everyday life.